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Emails are considered the highest-ROI digital marketing channel for eCommerce brands as they can drive revenue on autopilot when strategy is done right. At ScalCity, we offer Email Marketing & Automation services for eCommerce, which help e-commerce brands to turn subscribers into buyers, buyers into repeat customers, and repeat customers into brand advocates. To help our client, we design data-driven email strategies, personalized automation workflows, and high-converting campaigns that can consistently increase sales, customer lifetime value, and retention.
Email Marketing & Automation for eCommerce is the strategic use of targeted email campaigns and automated workflows to engage desired customers at every stage of the buying journey. From welcome emails and abandoned cart flows to post-purchase follow-ups and re-engagement campaigns, automation ensures the right message reaches the right customer at the right time, driving conversions 24/7. It helps in turning subscribers into loyal and paying customers with smart email automation.
Our email marketing and automation services include email strategy & funnel planning, in which we create a complete email marketing roadmap aligned with your sales funnel, customer lifecycle, and revenue goals.
We build and optimize high-performing automation sequences such as welcome series, abandoned cart recovery, browse abandonment emails, post-purchase follow-ups, and win-back & re-engagement campaigns
We run personalized & segmented campaigns in which we segment your audience based on behavior, purchase history, engagement, and preferences to deliver the highly relevant content that converts.
We have a team of experts who design mobile-responsive templates and persuasive copy that reflect your brand voice while driving clicks and sales.
We also run products and promotional campaigns in which we plan and execute product launches, seasonal promotions, flash sales, and exclusive offers to maximize revenue opportunities.
We also provide the service of A/B testing and performance optimization, in which we test subject lines, content, CTAs, and send times to continuously improve open rates, CTRs, and conversions.
Email marketing & automation play a vital role as it is the highest ROI marketing channel. It delivers better ROI than paid ads, social media, or search marketing.
It reduces cart abandonment as automated follow-ups recover lost sales and increase conversion rates to a great extent.
It helps in building long-term, strong customer relationships. Consistent communication, which builds trust and brand loyalty.
While building strong long term relationship, it also increases repeat purchases. Email keeps customers engaged long after their first order.
You can own your audience with the help of email marketing & automation. Unlike ads, email gives you direct access to your customers with no algorithm dependency.
