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Managing product feeds across multiple platforms is one of the most critical—and complex—parts of successful eCommerce marketing. Poorly structured or outdated product feeds can lead to disapproved ads, low visibility, wasted ad spend, and missed sales opportunities. At ScalCity, our Product Feed Management services ensure your product data is clean, optimized, and continuously updated across platforms like Google Merchant Center, Meta (Facebook & Instagram), Amazon, Shopify, WooCommerce, and other marketplaces—helping you drive higher clicks, better conversions, and improved ROAS.
Product Feed Management is the process of creating, optimizing, organizing, and maintaining your product data so it performs efficiently across search engines, shopping ads, and marketplaces. A well-managed feed ensures your products appear in the right searches, with the right information, at the right time. It involves structuring product titles, descriptions, and attributes, categorizing products accurately, ensuring feed compliance with platform policies, optimizing feeds for performance and scalability
Our services include product feed setup and integration in which we set up and connect your product feeds across Google Merchant Center, Facebook & Instagram Catalog, and eCommerce platforms and marketplaces
We also provide the service of feed structuring and data optimization in which we optimize product titles & descriptions, pricing, availability & variants, categories, GTINs, SKUs & attributes. All structured for maximum visibility and compliance.
We also do error fixing and policy compliance, in which we resolve disapprovals caused by missing attributes, policy violations, data mismatches, and image or pricing issues
We do feed optimization for shopping Ads by enhancing feeds for Google Shopping Ads, Performance Max campaigns, and dynamic remarketing ads. This improves the CTR, Quality Score, and ROAS.
Our services include automated feed updates & syncing, in which we ensure real-time updates for price changes, inventory availability, new product launches, and seasonal promotions.
We continuously test titles, categories, and attributes to improve rankings and conversions.
We manage feeds across multiple platforms while maintaining consistency and accuracy.
Product feed management plays a vital role in improving product visibility on search engines, shopping ads, and marketplaces. Optimized feeds increase impressions across search and shopping platforms.
It helps in boosting click-through and conversion rate to a great extent. Accurate, compelling product data attracts high-intent shoppers.
It not only boosts the conversion rate but also enhances shopping Ad performance through well-optimized feeds, which lead to lower CPCs and higher ROAS.
It also prevents revenue loss by eliminating disapproved listings and stock mismatches that block sales.
While enhancing Ad performance, it supports omnichannel growth. It ensures consistent performance across marketplaces, ads, and social commerce.
