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Accurate data and real insights play a vital role in the success of businesses. In the absence of proper analytics and tracking, business remains guessing which campaigns work, where budgets are wasted, and how users truly behave. At ScalCity, we offer comprehensive campaign analytics and tracking services, in which we make sure every click, impression, lead, and conversion is measured correctly, and it gives complete visibility into performance metrics, turning raw data into actionable insights.
Campaign Analytics & Tracking is the process of collecting, measuring, and analyzing marketing data to understand various components like user behavior, campaign performance, and ROI. Businesses can make data-driven decisions with accurate analytics in place while optimising market spend and continuously improving campaign performance.
It involves setting up tracking tools, conversion events, funnels, dashboards, and reporting systems.
With accurate analytics in place, businesses can make data-driven decisions, optimize marketing spend, and continuously improve campaign outcomes.
We provide the service of analytic setup and configuration in which we implement and configure tools like Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking systems.
To improve campaign outcomes, we provide the service of conversion and event tracking. Custom tracking for form submissions, purchases, calls, downloads, sign-ups, and other key actions across platforms.
To improve the customer experience on your website, we map and track every step of the customer journey to identify drop-offs, bottlenecks, and optimization opportunities.
We also support our clients with cross-channel attribution modeling. Our team deeply understands how SEO, paid ads, social media, and email work together to drive conversions and revenue.
We provide the service of custom dashboards and KPI reporting, in which we create easy-to-understand dashboards showing real-time performance, KPIs, and ROI metrics aligned with your goals.
Detailed insights into traffic quality, engagement, conversion rates, cost per lead, ROAS, and revenue impact help brands to optimize marketing spend
Campaign analytics and tracking play an important role in making confident and data-driven decisions. Accurate analytics removes guesswork and supports smarter strategy and budgeting.
It helps to identify top-performing channels and eliminate inefficiencies, which lead to improved return on investment and reduced wasted spend.
It is vital as it helps in understanding customer behaviour. You can track how users interact, convert, and drop off across devices and platforms.
With the help of this service, you can drag insights from data, and these insights reveal what works — allowing rapid optimization and growth.
It is essential for measuring your business's long-term growth and tracking performance trends, revenue contribution, and
